This guide has changed the way I look at email marketing
Hi there! If you're stuck between platforms or feel like you're not using your email tool to its full potential, check out here: https://flowium.com/blog/klaviyo-vs-mailchimp/. This detailed guide helped me realize where my campaigns were lacking. I realized that I needed better segmentation, behavior prediction tools, and revenue tracking tied to real actions - and that's exactly what Klaviyo helped me with. Mailchimp isn't bad, especially for the basics of multichannel, but for data-driven growth, Klaviyo is unrivaled. The score may be close, but the solution became crystal clear to me after reading this article.
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